Ruds Shaves - Ariana & Evans Shave Serum

Ariana & Evans will be launching their shave serum to retail on September 13, 2019. The goal was to bring a product to market that will work for both modern style shavers (brushless, cartridge razors) and also those into traditional wet shaving (shave brush, DE/SE/Straight Razors). It is priced well for market penetration in my opinion at 6 ounces for $15.99 (or $2.66/oz). Through two years of reformulation and experimentation, they’ve accomplished this goal. Ariana & Evans is available at these third party retailers; Maggard Razors, West Coast Shaving, A&E UK, The Stray Whisker, Italian Barber, Top of the Chain, The Razor Co and Tierra Santa Shaving (Israel).

Sandalwood is a blend of sandalwood and oud which creates a masculine fragrance with mass appeal. The blend is not overly complex, but by design is approachable and inoffensive, while still being masculine and classy. The scent intends to showcase sandalwood, and it accomplishes this versatile scent note. This scent is astonishingly Mrs. Ruds neutral. While she fore the most part dislikes sandalwood forward fragrances, this variation didn’t garner that reaction. Strength of scent is mid-strong out of the container and remains this way once lathered. Try That Soap recommends Austalian Private Reserve Les Santals and Phoenix Artisan Accoutrements Supreme Sandalwood Science as similar scent profiles.

As a lathering shave cream, the product lathers like many traditional shaving creams. The ingredients are listed as; tallow, manteca (pig fat), stearic, glycerin, goats milk, potassium hydroxide, coconut oil, myristic acid, castor oil, avocado oil, shea butter ,camellias oil, argan oil, lanolin, agave, sodium hydroxide, colloidal oatmeal, bentonite clay, polysorbate 20 and sulfocide A. The product can be applied to the skin and worked with a brush or applied to the brush with lather being built on the skin or in a bowl. The serum is thirsty and explodes with water, it is above average in thirst, but not in a cumbersome manner. Primary slickness is elite, while residual slickness is excellent. Post shave is excellent and leaves the desired silky smooth feeling on your skin once rinsed clean. A post shave routine can be skipped based on this serum’s performance in the metric. While Ariana & Evans shave serum isn’t as elite as the traditional soap, it is a heavy hitter nonetheless. As such it receives a ShaveScore of 94. For similar performance I suggest Gentleman’s Nod or Noble Otter.

Disclosure: All reviews and impressions must state how the product was acquired, whether it be free, sponsored, promotional, purchased, or otherwise.

  • Soap - Ariana & Evans Shave Serum Sandalwood (promotional gift)
  • Brush - Maseto Shaving 30mm 2 Band (purchased)
  • Razor - Boker “Elite” (gift)
  • Post - Proraso Red (purchased)